Scattered data
Numbers live in spreadsheets, dashboards, and someone's head. By the time you assemble the picture, it's already out of date.
The operating system for founder-led teams
Whitewater OS
Chaos, resolved into one clear current.
Priorities, weekly meetings, live scorecards, and AI coaching in one closed loop, so scaling feels less like whitewater and more like steering.
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The problem
Keeping your head above water shouldn't be the job
Growing teams don't drown in one big wave. They drown in a hundred small ones: data in five places, meetings that decide nothing, and tools that were never built to work together.
Meeting overload
Status meetings multiply, decisions stall, and the real work happens in the gaps between calendar blocks.
Tools that don't fit
A project tool here, a docs tool there, a scorecard bolted on. Five subscriptions, and still no single source of truth.
Whitewater replaces the pile with one closed loop.
The platform
One platform, your entire operating rhythm
Plan, work, coach, meet, measure, and scale: the whole operating loop in one place, built for teams of 10 to 50.
Strategy & vision plan
Set quarterly priorities and a vision your whole team can actually see.
Projects & tasks
Turn priorities into work with owners, due dates, and momentum.
AI coaches
Three Coach personas and the Miranda assistant, built into the software.
Meeting intelligence
Run weekly Pulse meetings that decide things and end on time.
Live scorecard
One set of numbers, updated in real time, not rebuilt every Monday.
Multi-team, multi-org
Roll the same rhythm across teams and companies as you grow.
Built by an operator
Built by an operator who's been in the water
Whitewater wasn't designed in a lab. It was built by an operator who scaled a real company, and who needed a way to keep the whole team steering in one direction.
100+
Employees scaled
4
Divisions run
10+
Years operating
Nationwide
Footprint built
“We were running our operating system in three different tools and a pile of spreadsheets. Whitewater replaced all of it, and our team actually uses it every week.”
Brent StatonFounder, RS Group (#799 Inc. 5000) Pricing
Simple pricing, no surprises
One plan, one price per seat. More than a meeting tool, less than an enterprise platform.
Self-serve Pro
$19.99 /seat/mo
The full closed loop for your whole team: coaching, scorecards, meetings, and multi-team. Start with a free 30-day trial, no credit card.
Start free trial Enterprise
Custom pricing
Unlimited seats, SSO, and custom terms for holding companies and scaling operators, rolled out across every entity you run.
Talk to salesFree 30-day trial with every module, no credit card. See the full pricing & comparison →
Security
Your data is safe with us
TLS in transitEncrypted on every connection.
Encrypted at restAt rest via our storage providers.
Organization-level isolationClean walls between every organization.
Role-based access controlThe right people in the right views.
No data sellingWe never sell personal information.
No AI trainingNever trained on your data.
Yours to exportRead-only and exportable, retained at least 90 days.
Ready to stop bailing and start steering?
Start a free 30-day trial and run your whole company on one calm, connected loop. No credit card, cancel anytime.
Free 30-day trial · Cancel anytime · No lock-in